Cards Against Humanity Pulls a Marketing Power Move on Black Friday

I’m not going to pretend like I was the first one to post this or that I figured this out on my own; I saw it on But I thought it was genuinely clever and funny and I’m a huge fan of satire at the expense of popular things being blown out of proportion; one of them being Black Friday. Being a business student also amplifies my respect for a company having the balls to essentially say “fuck you” to its customers and society.

So click the link up there to see the full article on Cards Against Humanity’s black friday antics, and here are my cultural highlights:

The company removed Cards Against Humanity from its store and replaced it with a product called Bullshit.



Can you guess what’s inside? Well I’ll tell you. The box actually contains bull feces. Power move.

“If you buy the poop expecting it to be something else that’s not poop, you’re actually buying a valuable life lesson for $6,” The most cultural defense I’ve ever heard in my life.

History lesson:

Last year, Cards had a black friday promotion that was a little more traditional, just kind of the opposite of what every other consumer good in the world did:



Isn’t that a little much? People aren’t that dumb right? Wouldn’t some people think it was stupid or maybe even get offended? Nope. Cards had a SPIKE in sales that day. They made more money off this! Someone find me an application to work in this marketing department and I’ll quit TMC right now (cue sarcastic “Oh no, what would we do without you?”).


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