Sainsbury was genius enough to put this advertisement together and not only that, all the profits they make off a chocolate bar will go to veterans charity. That is why this is the most cultural advertisement of 2014.
The year is 2014 and it is almost impossible to avoid advertising. Whether it be the countless number of insurance ads we see every day or a commercial regarding trans-vaginal mesh or an erection disorder. Finally a commercial with actual meaning to it. A commercial that you get emotional about that is not about abused pets.
Christmas is celebrated worldwide and millions of people are with their families and as happy as can be. There are also a large number of people who are not fortunate enough to spend Christmas with their families because they are overseas defending our country. So I hope that those people find some sort of happiness on Christmas because nobody deserves to be sad.