Howard Schultz, the CEO of Starbucks, is doing more than posting a picture on social media this veterans day. Schultz is advocating for employing veterans. Pretty ironic because the typical Starbucks customer is far from a veteran.
Starbucks has teamed up with HBO and Chase on The Concert For Valor. The concert is free to attend at the mall in Washington D.C and will be aired on HBO, along with a free stream online. The point of the concert is to salute those who served. Schultz stresses his opinion that Americans must respect our veterans, and more importantly, hire them.
There is no way to justify the unemployment rate being higher among veterans than those who have not served. Schultz and Starbucks plan to hire 10,00 veterans over the next 5 years and companies better follow their lead.
In general, it is hard for anybody to find a job. I am a 21 year old who is a full time student, part time worker, and I am absolutely terrified of what the job market is going to be like once I am seeking a job. That being said, no matter what the case, I believe any veteran deserves a job over me.
Those who have served since the terrible day of 9/11 have an unemployment rate of 7.6%. The people who fought for our country when it was threatened most, should not have a hard time finding a job. It is the people who do not serve this country’s job to make sure these people can find a job.
It is most difficult for veterans between the ages of 18 to 24 to find a job, with their unemployment rate being at 21.4 %. Most of those veterans joined the forces to serve and protect but also had hopes that their service would help them find a job. It is very hard for anybody within the ages of 19 to 24 to find a job, but America needs to take care of those veterans first.
Schultz is on a mission to lead by example and convince business leaders to step up and give these people jobs.
So yes it is nice to post a picture of a veteran or make a status thanking them. But honestly, veterans deserve better than that. Veterans deserve a roof over there head, a job, and a lot of respect.
I will leave you with this quote from Schultz, “I’m here to tell you these are high-performance people who can add real value to your business”.